{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"Canaux num\u00e9riques essentiellement utilis\u00e9s pour l\u2019activation - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"s7nxagtImF\"><a href=\"https:\/\/promz.be\/fr\/canaux-numeriques-essentiellement-utilises-pour-lactivation\/\">Canaux num\u00e9riques essentiellement utilis\u00e9s pour l\u2019activation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/canaux-numeriques-essentiellement-utilises-pour-lactivation\/embed\/#?secret=s7nxagtImF\" width=\"600\" height=\"338\" title=\"&#8220;Canaux num\u00e9riques essentiellement utilis\u00e9s pour l\u2019activation&#8221; &#8212; PromZ.be\" data-secret=\"s7nxagtImF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2018\/06\/Digitale-kanalen-vooral-gebruikt-voor-activatie.jpg","thumbnail_width":750,"thumbnail_height":500,"description":"Les annonceurs belges utilisent essentiellement les canaux num\u00e9riques pour une activation au sens large du terme. C\u2019est ce qui ressort de la huiti\u00e8me \u00e9dition de l\u2019\u00e9tude Matrix de la BAM (Belgian Association of Marketing). Selon une \u00e9tude r\u00e9cente de l\u2019IAB Europe (Interactive Advertising Bureau), 78 % des annonceurs europ\u00e9ens \u00e9valuent l\u2019impact des publicit\u00e9s num\u00e9riques sur la sensibilisation \u00e0 la marque. Ils ne sont que 40 % \u00e0 le faire en Belgique, si l\u2019on en croit [...]Lire la suite..."}