{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"\u00c9tude m\u00e9dia : sous-estimation des articles promotionnels - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VkERhKFapi\"><a href=\"https:\/\/promz.be\/fr\/etude-media-sous-estimation-des-articles-promotionnels\/\">\u00c9tude m\u00e9dia : sous-estimation des articles promotionnels<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/etude-media-sous-estimation-des-articles-promotionnels\/embed\/#?secret=VkERhKFapi\" width=\"600\" height=\"338\" title=\"&#8220;\u00c9tude m\u00e9dia : sous-estimation des articles promotionnels&#8221; &#8212; PromZ.be\" data-secret=\"VkERhKFapi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2018\/11\/Media-onderzoek-promo-ondergewaardeerd.png","thumbnail_width":750,"thumbnail_height":500,"description":"Les articles promotionnels et cadeaux d\u2019affaires sont trop peu souvent repris dans les enqu\u00eates relatives \u00e0 l\u2019utilisation des m\u00e9dias et \u00e0 \u00ab l\u2019influence \u00bb. Ceci, alors qu\u2019une partie du budget marketing y est n\u00e9anmoins consacr\u00e9e. Un exemple ? Survey Monkey a men\u00e9 une enqu\u00eate parmi les internautes visant \u00e0 d\u00e9terminer quels \u00e9l\u00e9ments exercent une influence lorsqu\u2019ils d\u00e9cident de proc\u00e9der \u00e0 un achat important. \u00c0 la question de savoir quel type de publicit\u00e9 vue ou entendue [...]Lire la suite..."}