{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"Le \u00ab household enthusiast \u00bb : un acheteur qui d\u00e9pense beaucoup - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2ZLjjrFx2O\"><a href=\"https:\/\/promz.be\/fr\/le-household-enthusiast-un-acheteur-qui-depense-beaucoup\/\">Le \u00ab household enthusiast \u00bb : un acheteur qui d\u00e9pense beaucoup<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/le-household-enthusiast-un-acheteur-qui-depense-beaucoup\/embed\/#?secret=2ZLjjrFx2O\" width=\"600\" height=\"338\" title=\"&#8220;Le \u00ab household enthusiast \u00bb : un acheteur qui d\u00e9pense beaucoup&#8221; &#8212; PromZ.be\" data-secret=\"2ZLjjrFx2O\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2018\/08\/Household-enthusiast-koper-die-veel-besteedt.png","thumbnail_width":750,"thumbnail_height":500,"description":"Les sp\u00e9cialistes en marketing aiment raisonner en termes de Millenials et de G\u00e9n\u00e9ration X, mais \u00e0 pr\u00e9sent un nouveau segment interg\u00e9n\u00e9rationnel a fait son apparition : les \u00ab household enthusiasts \u00bb, des acheteurs d\u00e9pensant de grosses sommes. L\u2019institut am\u00e9ricain RetailMeNot a \u00e9tabli ce profil de \u201chousehold enthusiast\u201d sur base d\u2019une enqu\u00eate relative aux attitudes et aux comportements des consommateurs. Ce profil de consommateur se retrouve tout autant chez les Millenials que chez la G\u00e9n\u00e9ration X. [...]Lire la suite..."}