{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"L\u00e9g\u00e8re baisse des investissements dans le mailing direct - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ibkzqNDG7T\"><a href=\"https:\/\/promz.be\/fr\/legere-baisse-des-investissements-dans-le-mailing-direct\/\">L\u00e9g\u00e8re baisse des investissements dans le mailing direct<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/legere-baisse-des-investissements-dans-le-mailing-direct\/embed\/#?secret=ibkzqNDG7T\" width=\"600\" height=\"338\" title=\"&#8220;L\u00e9g\u00e8re baisse des investissements dans le mailing direct&#8221; &#8212; PromZ.be\" data-secret=\"ibkzqNDG7T\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2020\/02\/Investering-in-direct-mail-dalen-licht.jpg","thumbnail_width":750,"thumbnail_height":500,"description":"En 2019, les investissements dans le mailing direct ont enregistr\u00e9 une l\u00e9g\u00e8re baisse de 1,1% par rapport \u00e0 2018. C\u2019est ce qui ressort de chiffres provenant de l\u2019agence m\u00e9dia Space. Au total, 274,1 millions d\u2019euros ont \u00e9t\u00e9 consacr\u00e9s au mailing direct en 2019 contre 277,1 millions d\u2019euros en 2018. Compar\u00e9e aux autres m\u00e9dias classiques, la baisse des d\u00e9penses dans le mailing direct reste limit\u00e9e. Les d\u00e9penses pour la publicit\u00e9 radio ont augment\u00e9 de 1,6%, celles [...]Lire la suite..."}