{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"Les d\u00e9taillants en ligne ouvrent des magasins physiques - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"W5v98RXVN7\"><a href=\"https:\/\/promz.be\/fr\/les-detaillants-en-ligne-ouvrent-des-magasins-physiques\/\">Les d\u00e9taillants en ligne ouvrent des magasins physiques<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/les-detaillants-en-ligne-ouvrent-des-magasins-physiques\/embed\/#?secret=W5v98RXVN7\" width=\"600\" height=\"338\" title=\"&#8220;Les d\u00e9taillants en ligne ouvrent des magasins physiques&#8221; &#8212; PromZ.be\" data-secret=\"W5v98RXVN7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2019\/10\/Van-online-naar-fysieke-retail.jpg","thumbnail_width":750,"thumbnail_height":500,"description":"Les marques am\u00e9ricaines direct-to-consumer (D2C) ne limitent plus leurs activit\u00e9s \u00e0 l\u2019environnement en ligne mais implantent \u00e9galement des magasins physiques. Il s\u2019agit pour elles d\u2019une fa\u00e7on de cr\u00e9er davantage de notori\u00e9t\u00e9. Un environnement physique pr\u00e9sente par ailleurs des opportunit\u00e9s pour des articles promotionnels (qui constituent en effet l\u2019un des rares moyens publicitaires tangibles). R\u00e9cemment publi\u00e9, le rapport \u00ab\u00a0Direct-to-Consumer Brands 2019: How Digital Natives Are Disrupting Traditional Brands and Retailers\u00a0\u00bb a r\u00e9v\u00e9l\u00e9 que ces marques D2C [...]Lire la suite..."}