{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"Les mascottes restent attrayantes - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"T43WeVyIh5\"><a href=\"https:\/\/promz.be\/fr\/les-mascottes-restent-attrayantes\/\">Les mascottes restent attrayantes<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/les-mascottes-restent-attrayantes\/embed\/#?secret=T43WeVyIh5\" width=\"600\" height=\"338\" title=\"&#8220;Les mascottes restent attrayantes&#8221; &#8212; PromZ.be\" data-secret=\"T43WeVyIh5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2019\/08\/starbucks-Mascottes-blijven-aantrekkelijk.jpg","thumbnail_width":750,"thumbnail_height":500,"description":"En se basant sur une enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s de 1600 personnes, le distributeur am\u00e9ricain Crestline d\u00e9clare que les mascottes (\u00ab\u00a0brand characters\u00a0\u00bb) restent attrayantes pour la reconnaissance d\u2019une marque sur le march\u00e9. L\u2019\u00e9tude r\u00e9v\u00e8le que 95% des personnes sond\u00e9es associent la petite sir\u00e8ne de Starbucks \u00e0 cette marque. D\u2019autres personnages tr\u00e8s marquants sont le Colonel Sanders de Kentucky Fried Chicken, les bonbons parlant de M&amp;M\u2019s ainsi que Ronald McDonald. Les mascottes sont des sujets de marketing [...]Lire la suite..."}