{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"Marketing de g\u00e9olocalisation : donnant-donnant - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"lXmSNGzHyR\"><a href=\"https:\/\/promz.be\/fr\/marketing-geolocalisation-donnant-donnant\/\">Marketing de g\u00e9olocalisation : donnant-donnant<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/marketing-geolocalisation-donnant-donnant\/embed\/#?secret=lXmSNGzHyR\" width=\"600\" height=\"338\" title=\"&#8220;Marketing de g\u00e9olocalisation : donnant-donnant&#8221; &#8212; PromZ.be\" data-secret=\"lXmSNGzHyR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2018\/06\/Location-based-marketing-voor-wat-hoort-wat-1.png","thumbnail_width":750,"thumbnail_height":500,"description":"Les consommateurs sont favorables au \u00ab\u00a0marketing de g\u00e9olocalisation\u00a0\u00bb (offres promotionnelles reli\u00e9es \u00e0 l\u2019endroit o\u00f9 se trouve le consommateur) \u00e0 condition qu\u2019ils re\u00e7oivent quelque chose en retour. C\u2019est ce qui ressort d\u2019une enqu\u00eate r\u00e9alis\u00e9e aux Etats-Unis. Les consommateurs autorisent de plus en plus les marketeers \u00e0 utiliser leurs donn\u00e9es de g\u00e9olocalisation, ce qui s\u2019effectue au travers d\u2019applications. Une tr\u00e8s grande majorit\u00e9 d\u2019entre eux permet \u00e0 de telles applications de tracer leur localisation, mais ces consommateurs \u00ab\u00a0mobiles\u00a0\u00bb [...]Lire la suite..."}