{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/fr\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/fr\/author\/promzbe\/","title":"PPAI : le num\u00e9rique et le palpable vont de pair - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5keYt1tVSo\"><a href=\"https:\/\/promz.be\/fr\/ppai-le-numerique-et-le-palpable-vont-pair\/\">PPAI : le num\u00e9rique et le palpable vont de pair<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/fr\/ppai-le-numerique-et-le-palpable-vont-pair\/embed\/#?secret=5keYt1tVSo\" width=\"600\" height=\"338\" title=\"&#8220;PPAI : le num\u00e9rique et le palpable vont de pair&#8221; &#8212; PromZ.be\" data-secret=\"5keYt1tVSo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2018\/06\/PPAI-digital-en-tastbaar-gaan-samen-1.png","thumbnail_width":750,"thumbnail_height":500,"description":"Dans son dernier magazine, la Promotional Products Association International am\u00e9ricaine (PPAI) souligne que le \u00ab\u00a0digital-only\u00a0\u00bb n\u2019existe pas et que les consommateurs souhaitent nouer une relation avec les marques par le biais d\u2019une interaction online et offline. Selon la PPAI, les produits promotionnels constituent des m\u00e9dias int\u00e9ressants \u00e0 ce niveau. Les soci\u00e9t\u00e9s \u0153uvrent davantage \u00e0 l\u2019exp\u00e9rience en rapport avec une marque. \u00c0 ce titre, le contact humain \u00ab\u00a0classique\u00a0\u00bb rev\u00eatira une place importante \u00e0 l\u2019avenir. Les produits [...]Lire la suite..."}