{"id":12558,"date":"2018-08-03T12:04:40","date_gmt":"2018-08-03T10:04:40","guid":{"rendered":"https:\/\/promz.be\/?p=12558"},"modified":"2018-08-02T17:05:02","modified_gmt":"2018-08-02T15:05:02","slug":"programmes-fidelite-la-base-donnees-du-succes","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/programmes-fidelite-la-base-donnees-du-succes\/","title":{"rendered":"Programmes de fid\u00e9lit\u00e9 : la base (de donn\u00e9es) du succ\u00e8s"},"content":{"rendered":"<p>Selon eMarketer.com, les entreprises qui ont mis sur pied des programmes de fid\u00e9lit\u00e9 peinent \u00e0 \u00ab garder \u00bb les consommateurs qui y participent. Des points, \u00ab miles \u00bb et l\u2019exp\u00e9dition gratuite des commandes ne suffisent pas \u00e0 fid\u00e9liser les clients. Une \u00e9tude men\u00e9e par Bond Brand Loyalty a d\u00e9montr\u00e9 que moins de la moiti\u00e9 des participants aux programmes de loyaut\u00e9 se montrent satisfaits.<\/p>\n<p>Un programme de fid\u00e9lit\u00e9 r\u00e9ussi est bas\u00e9 sur les donn\u00e9es. Les points et \u00ab miles \u00bb sont int\u00e9ressants lorsqu\u2019il s\u2019agit de convaincre les consommateurs d\u2019adh\u00e9rer \u00e0 un programme mais ne parviennent cependant pas \u00e0 les fid\u00e9liser. Les entreprises doivent \u00e9laborer une \u00ab customer engagement strategy \u00bb. Ce qui signifie analyser les donn\u00e9es, comprendre ce qui meut les clients et proposer ainsi des r\u00e9compenses pertinentes entra\u00eenant des achats r\u00e9p\u00e9t\u00e9s ou suppl\u00e9mentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon eMarketer.com, les entreprises qui ont mis sur pied des programmes de fid\u00e9lit\u00e9 peinent \u00e0 \u00ab garder \u00bb les consommateurs qui y participent. Des points, \u00ab miles \u00bb et l\u2019exp\u00e9dition gratuite des commandes ne suffisent pas \u00e0 fid\u00e9liser les clients. Une \u00e9tude men\u00e9e par Bond Brand Loyalty a d\u00e9montr\u00e9 que moins de la moiti\u00e9 des participants aux programmes de loyaut\u00e9 se montrent satisfaits. Un programme de fid\u00e9lit\u00e9 r\u00e9ussi est bas\u00e9 sur les donn\u00e9es. Les points [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/programmes-fidelite-la-base-donnees-du-succes\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":12556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/12558"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=12558"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/12558\/revisions"}],"predecessor-version":[{"id":12559,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/12558\/revisions\/12559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/12556"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=12558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=12558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=12558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}