{"id":15552,"date":"2018-11-14T17:05:39","date_gmt":"2018-11-14T16:05:39","guid":{"rendered":"https:\/\/promz.be\/?p=15552"},"modified":"2018-11-15T17:05:49","modified_gmt":"2018-11-15T16:05:49","slug":"etude-media-sous-estimation-des-articles-promotionnels","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/etude-media-sous-estimation-des-articles-promotionnels\/","title":{"rendered":"\u00c9tude m\u00e9dia : sous-estimation des articles promotionnels"},"content":{"rendered":"<p>Les articles promotionnels et cadeaux d\u2019affaires sont trop peu souvent repris dans les enqu\u00eates relatives \u00e0 l\u2019utilisation des m\u00e9dias et \u00e0 \u00ab l\u2019influence \u00bb. Ceci, alors qu\u2019une partie du budget marketing y est n\u00e9anmoins consacr\u00e9e.<\/p>\n<p>Un exemple ? Survey Monkey a men\u00e9 une enqu\u00eate parmi les internautes visant \u00e0 d\u00e9terminer quels \u00e9l\u00e9ments exercent une influence lorsqu\u2019ils d\u00e9cident de proc\u00e9der \u00e0 un achat important. \u00c0 la question de savoir quel type de publicit\u00e9 vue ou entendue est la plus influente, ils pouvaient choisir entre plusieurs r\u00e9ponses : TV, en ligne, magazines, Facebook, radio, Instagram, appli, billboard, podcast, twitter ou \u00ab aucun des \u00e9l\u00e9ments cit\u00e9s \u00bb. Il est d\u00e8s lors frappant de constater l\u2019absence totale de mat\u00e9riel PLV et d\u2019articles promotionnels dans ce cadre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les articles promotionnels et cadeaux d\u2019affaires sont trop peu souvent repris dans les enqu\u00eates relatives \u00e0 l\u2019utilisation des m\u00e9dias et \u00e0 \u00ab l\u2019influence \u00bb. Ceci, alors qu\u2019une partie du budget marketing y est n\u00e9anmoins consacr\u00e9e. Un exemple ? Survey Monkey a men\u00e9 une enqu\u00eate parmi les internautes visant \u00e0 d\u00e9terminer quels \u00e9l\u00e9ments exercent une influence lorsqu\u2019ils d\u00e9cident de proc\u00e9der \u00e0 un achat important. \u00c0 la question de savoir quel type de publicit\u00e9 vue ou entendue [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/etude-media-sous-estimation-des-articles-promotionnels\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":15550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/15552"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=15552"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/15552\/revisions"}],"predecessor-version":[{"id":15553,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/15552\/revisions\/15553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/15550"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=15552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=15552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=15552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}