{"id":15821,"date":"2018-11-23T13:18:30","date_gmt":"2018-11-23T12:18:30","guid":{"rendered":"https:\/\/promz.be\/?p=15821"},"modified":"2018-11-23T13:18:30","modified_gmt":"2018-11-23T12:18:30","slug":"becoming-synonyme-big-merchandising-business","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/becoming-synonyme-big-merchandising-business\/","title":{"rendered":"\u00ab Becoming \u00bb synonyme de big merchandising business"},"content":{"rendered":"<p>Intitul\u00e9 \u00ab Becoming \u00bb, le livre de Michelle Obama, l\u2019ancienne Premi\u00e8re dame des \u00c9tats-Unis, remporte un vif succ\u00e8s non seulement dans les librairies (725.000 exemplaires vendus le 1er jour\u2026) mais \u00e9galement dans le secteur du merchandising. Des articles \u00ab Becoming \u00bb soutiennent en effet le livre et la tourn\u00e9e de Michelle Obama : casquettes, sweat-shirts, onesies, mugs et porte-cl\u00e9s pourvus de citations inspirantes de l\u2019ancienne First Lady.<\/p>\n<p>Sur le site de l\u2019Advertising Specialty Institute, on peut lire qu\u2019il s\u2019agit d\u2019un exemple marquant \u00ab &#8230;du r\u00f4le essentiel que les articles promotionnels jouent dans un marketing efficace. L\u2019une des femmes les plus c\u00e9l\u00e8bres et les plus iconiques au monde recourt en effet \u00e0 des produits promotionnels dans un but caritatif ainsi que pour promouvoir son livre et sa marque. \u00bb Les b\u00e9n\u00e9fices des articles de merchandising seront revers\u00e9s \u00e0 \u00ab Global Girls Alliance \u00bb, un programme de la Fondation Obama visant \u00e0 permettre aux jeunes filles de s\u2019\u00e9manciper gr\u00e2ce \u00e0 l\u2019\u00e9ducation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intitul\u00e9 \u00ab Becoming \u00bb, le livre de Michelle Obama, l\u2019ancienne Premi\u00e8re dame des \u00c9tats-Unis, remporte un vif succ\u00e8s non seulement dans les librairies (725.000 exemplaires vendus le 1er jour\u2026) mais \u00e9galement dans le secteur du merchandising. Des articles \u00ab Becoming \u00bb soutiennent en effet le livre et la tourn\u00e9e de Michelle Obama : casquettes, sweat-shirts, onesies, mugs et porte-cl\u00e9s pourvus de citations inspirantes de l\u2019ancienne First Lady. Sur le site de l\u2019Advertising Specialty Institute, on [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/becoming-synonyme-big-merchandising-business\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":15832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/15821"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=15821"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/15821\/revisions"}],"predecessor-version":[{"id":15822,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/15821\/revisions\/15822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/15832"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=15821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=15821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=15821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}