{"id":16196,"date":"2018-12-04T10:51:20","date_gmt":"2018-12-04T09:51:20","guid":{"rendered":"https:\/\/promz.be\/?p=16196"},"modified":"2018-12-05T10:51:30","modified_gmt":"2018-12-05T09:51:30","slug":"nieuwe-bob-campagne-840-000-sleutelhangers","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/nieuwe-bob-campagne-840-000-sleutelhangers\/","title":{"rendered":"Nieuwe BOB-campagne: 840.000 sleutelhangers"},"content":{"rendered":"<p>Les f\u00eates de fin d\u2019ann\u00e9e approchent. C\u2019est dans ce cadre qu\u2019a \u00e9t\u00e9 donn\u00e9 le coup d\u2019envoi de la nouvelle campagne BOB. Elle a pour but de convaincre les usagers de la route de prendre le volant en \u00e9tant 100% sobres. 840.000 porte-cl\u00e9s \u00ab BOB \u00bb ont \u00e9t\u00e9 pr\u00e9vus afin de r\u00e9compenser les conducteurs abstinents.<\/p>\n<p>La campagne BOB s\u2019articule autour de diff\u00e9rents m\u00e9dias. Outre des posters et des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, on la trouve \u00e9galement sur des sous-bocks. Par ailleurs, des activit\u00e9s sont organis\u00e9es lors de courses de cyclo-cross (notamment le Superprestige \u00e0 Zonhoven, la Coupe du Monde de cyclo-cross \u00e0 Namur et le Brussels University Cyclocross). Un alcootest mobile est am\u00e9nag\u00e9 sur place et des \u00ab ambassadeurs \u00bb tels les coureurs cyclistes Sven Nys et Philippe Gilbert, de m\u00eame que l\u2019acteur Christophe Haddad encouragent les spectateurs \u00e0 penser au retour \u00e0 la maison lorsqu\u2019ils assistent \u00e0 des rencontres sportives ou participent \u00e0 des sorties culturelles.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-16202\" src=\"https:\/\/promz.be\/wp-content\/uploads\/2018\/12\/BOB-Bierviltjes.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/promz.be\/wp-content\/uploads\/2018\/12\/BOB-Bierviltjes.png 750w, https:\/\/promz.be\/wp-content\/uploads\/2018\/12\/BOB-Bierviltjes-600x240.png 600w, https:\/\/promz.be\/wp-content\/uploads\/2018\/12\/BOB-Bierviltjes-300x120.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les f\u00eates de fin d\u2019ann\u00e9e approchent. C\u2019est dans ce cadre qu\u2019a \u00e9t\u00e9 donn\u00e9 le coup d\u2019envoi de la nouvelle campagne BOB. Elle a pour but de convaincre les usagers de la route de prendre le volant en \u00e9tant 100% sobres. 840.000 porte-cl\u00e9s \u00ab BOB \u00bb ont \u00e9t\u00e9 pr\u00e9vus afin de r\u00e9compenser les conducteurs abstinents. La campagne BOB s\u2019articule autour de diff\u00e9rents m\u00e9dias. Outre des posters et des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, on la trouve \u00e9galement sur des [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/nieuwe-bob-campagne-840-000-sleutelhangers\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":16205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/16196"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=16196"}],"version-history":[{"count":2,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/16196\/revisions"}],"predecessor-version":[{"id":16207,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/16196\/revisions\/16207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/16205"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=16196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=16196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=16196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}