{"id":22791,"date":"2019-06-07T10:41:05","date_gmt":"2019-06-07T08:41:05","guid":{"rendered":"https:\/\/promz.be\/?p=22791"},"modified":"2019-05-31T10:41:50","modified_gmt":"2019-05-31T08:41:50","slug":"coca-cola-on-sarrache-les-languettes-des-canettes","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/coca-cola-on-sarrache-les-languettes-des-canettes\/","title":{"rendered":"Coca-Cola : on s\u2019arrache les languettes des canettes"},"content":{"rendered":"<p>Au Br\u00e9sil, Coca-Cola a transform\u00e9 les languettes des canettes en pins \u00e0 collectionner dans le cadre d\u2019une campagne d\u2019activation en rapport avec le film \u00ab Avengers: Endgame \u00bb. Les t\u00eates de douze h\u00e9ros du film (Ironman, Black Widow, Thor et The Hulk) sont illustr\u00e9es sur les pins. 6.000 de ces \u00ab canettes avec pins \u00bb ont \u00e9t\u00e9 distribu\u00e9es dans la plus grande cha\u00eene de cin\u00e9mas du Br\u00e9sil (Cinemark).<\/p>\n<p>Le magazine professionnel AdAge d\u00e9di\u00e9 au marketing a pr\u00e9cis\u00e9 que les pins \u00e9taient fabriqu\u00e9s s\u00e9par\u00e9ment avant d\u2019\u00eatre fix\u00e9s aux languettes. L\u2019Advertising Specialty Institute, qui a signal\u00e9 l\u2019action de Coca-Cola, a fait savoir que l\u2019id\u00e9e de \u00ab transformer les languettes en pins \u00bb mue les canettes de boissons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Br\u00e9sil, Coca-Cola a transform\u00e9 les languettes des canettes en pins \u00e0 collectionner dans le cadre d\u2019une campagne d\u2019activation en rapport avec le film \u00ab Avengers: Endgame \u00bb. Les t\u00eates de douze h\u00e9ros du film (Ironman, Black Widow, Thor et The Hulk) sont illustr\u00e9es sur les pins. 6.000 de ces \u00ab canettes avec pins \u00bb ont \u00e9t\u00e9 distribu\u00e9es dans la plus grande cha\u00eene de cin\u00e9mas du Br\u00e9sil (Cinemark). Le magazine professionnel AdAge d\u00e9di\u00e9 au marketing [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/coca-cola-on-sarrache-les-languettes-des-canettes\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":22789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/22791"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=22791"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/22791\/revisions"}],"predecessor-version":[{"id":22792,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/22791\/revisions\/22792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/22789"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=22791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=22791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=22791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}