{"id":24314,"date":"2019-07-24T09:00:08","date_gmt":"2019-07-24T07:00:08","guid":{"rendered":"https:\/\/promz.be\/?p=24314"},"modified":"2019-08-02T09:16:06","modified_gmt":"2019-08-02T07:16:06","slug":"promotion-gagnante-shell","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/promotion-gagnante-shell\/","title":{"rendered":"Promotion gagnante de Shell"},"content":{"rendered":"<p>La campagne promotionnelle de Shell a d\u00e9croch\u00e9 le titre de \u00ab\u00a0Marketing Campaign of the Year\u00a0\u00bb \u00e0 l\u2019occasion des BPMA-Awards d\u00e9cern\u00e9s par la BPMA (British Promotional Merchandise Association). Shell a utilis\u00e9 des product media en vue d\u2019accro\u00eetre les ventes et la notori\u00e9t\u00e9 de Shell V Power.<\/p>\n<h2 style=\"color: #333333;\">Campagne d\u2019\u00e9pargne<\/h2>\n<p>\u00c0 cet effet, Shell a mis sur pied une campagne d\u2019\u00e9pargne. Les clients pouvaient \u00e9pargner pour des VEX Space explorers sp\u00e9ciaux. La campagne a par ailleurs fait l\u2019objet d\u2019un soutien dans les m\u00e9dias par le biais de communications diverses. Elle a d\u00e9but\u00e9 en Indon\u00e9sie en 2017 avant d\u2019\u00eatre lanc\u00e9e en Chine. Dans ce cadre, Shell a collabor\u00e9 avec la soci\u00e9t\u00e9 britannique Innovation 1st. Cette campagne a permis de d\u00e9montrer la force d\u2019articles promotionnels judicieusement choisis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campagne promotionnelle de Shell a d\u00e9croch\u00e9 le titre de \u00ab\u00a0Marketing Campaign of the Year\u00a0\u00bb \u00e0 l\u2019occasion des BPMA-Awards d\u00e9cern\u00e9s par la BPMA (British Promotional Merchandise Association). Shell a utilis\u00e9 des product media en vue d\u2019accro\u00eetre les ventes et la notori\u00e9t\u00e9 de Shell V Power. Campagne d\u2019\u00e9pargne \u00c0 cet effet, Shell a mis sur pied une campagne d\u2019\u00e9pargne. Les clients pouvaient \u00e9pargner pour des VEX Space explorers sp\u00e9ciaux. La campagne a par ailleurs fait l\u2019objet [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/promotion-gagnante-shell\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":24339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/24314"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=24314"}],"version-history":[{"count":3,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/24314\/revisions"}],"predecessor-version":[{"id":24460,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/24314\/revisions\/24460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/24339"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=24314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=24314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=24314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}