{"id":24494,"date":"2019-08-07T09:00:51","date_gmt":"2019-08-07T07:00:51","guid":{"rendered":"https:\/\/promz.be\/?p=24494"},"modified":"2019-08-07T16:33:12","modified_gmt":"2019-08-07T14:33:12","slug":"croissance-du-marche-des-product-media-au-royaume-uni-et-en-irlande","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/croissance-du-marche-des-product-media-au-royaume-uni-et-en-irlande\/","title":{"rendered":"Croissance du march\u00e9 des product media au Royaume-Uni et en Irlande"},"content":{"rendered":"<p>Pour la neuvi\u00e8me ann\u00e9e cons\u00e9cutive, le march\u00e9 des produits promotionnels et cadeaux d\u2019affaires au Royaume-Uni et en Irlande a enregistr\u00e9 une croissance en 2018. C\u2019est ce qui ressort en effet du \u00ab\u00a0Promotional Merchandise Industry Market Report 2018\u00a0\u00bb \u00e9tabli par Sourcing City. Le chiffre d\u2019affaires du secteur s\u2019est \u00e9lev\u00e9 \u00e0 1,1 milliard de livres (1,2 milliard d\u2019euros), soit 11,3% de plus qu\u2019en 2017.<\/p>\n<p>Ce sont les sacs qui constituent le groupe de produits le plus achet\u00e9 par les entreprises comme article promotionnel. Leur part de march\u00e9 repr\u00e9sente 14%.<\/p>\n<p>Le top dix des product media au Royaume-Uni et en Irlande se pr\u00e9sente comme suit\u00a0:<\/p>\n<table width=\"455\">\n<tbody>\n<tr>\n<td width=\"50\"><\/td>\n<td width=\"138\"><strong>Groupe de produits<\/strong><\/td>\n<td width=\"64\"><\/td>\n<td width=\"145\"><strong>part de march\u00e9<\/strong><\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>sacs<\/td>\n<td><\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>instruments d\u2019\u00e9criture<\/td>\n<td><\/td>\n<td>8,90%<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>gadgets en plastique<\/td>\n<td><\/td>\n<td>7,20%<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>gobelets<\/td>\n<td><\/td>\n<td>6,10%<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>gourdes de sport<\/td>\n<td><\/td>\n<td>5,60%<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>accessoires USB<\/td>\n<td><\/td>\n<td>4,80%<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>friandises<\/td>\n<td><\/td>\n<td>4,50%<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>accessoires GSM<\/td>\n<td><\/td>\n<td>2,90%<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>v\u00eatements<\/td>\n<td><\/td>\n<td>2,80%<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>blocs-notes<\/td>\n<td><\/td>\n<td>2,50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>(source Sourcing City)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la neuvi\u00e8me ann\u00e9e cons\u00e9cutive, le march\u00e9 des produits promotionnels et cadeaux d\u2019affaires au Royaume-Uni et en Irlande a enregistr\u00e9 une croissance en 2018. C\u2019est ce qui ressort en effet du \u00ab\u00a0Promotional Merchandise Industry Market Report 2018\u00a0\u00bb \u00e9tabli par Sourcing City. Le chiffre d\u2019affaires du secteur s\u2019est \u00e9lev\u00e9 \u00e0 1,1 milliard de livres (1,2 milliard d\u2019euros), soit 11,3% de plus qu\u2019en 2017. Ce sont les sacs qui constituent le groupe de produits le plus achet\u00e9 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/croissance-du-marche-des-product-media-au-royaume-uni-et-en-irlande\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":24505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/24494"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=24494"}],"version-history":[{"count":4,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/24494\/revisions"}],"predecessor-version":[{"id":24509,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/24494\/revisions\/24509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/24505"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=24494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=24494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=24494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}