{"id":25341,"date":"2019-10-02T09:00:43","date_gmt":"2019-10-02T07:00:43","guid":{"rendered":"https:\/\/promz.be\/?p=25341"},"modified":"2019-10-04T10:42:35","modified_gmt":"2019-10-04T08:42:35","slug":"europe-15-milliards-deuros-depenses-en-product-media","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/europe-15-milliards-deuros-depenses-en-product-media\/","title":{"rendered":"Europe : 15 milliards d\u2019euros d\u00e9pens\u00e9s en product media"},"content":{"rendered":"<p>Une enqu\u00eate men\u00e9e par PSI (Promotional Product Services Institute) a r\u00e9v\u00e9l\u00e9 qu\u2019en 2018, les entreprises en Europe ont investi un montant de 15 milliards d\u2019euros dans les articles promotionnels et cadeaux d\u2019affaires. Les d\u00e9penses les plus importantes ont \u00e9t\u00e9 r\u00e9alis\u00e9es en Allemagne\u00a0et se chiffrent \u00e0 3,15 milliards d\u2019euros.<\/p>\n<p>Les pays suivants composent le top dix en termes d\u2019investissements en product media\u00a0: l\u2019Allemagne (3,15 milliards d\u2019euros), le Royaume-Uni (1,57 milliards d\u2019euros), la France (1,50 milliards d\u2019euros), l\u2019Italie (1,28 milliards d\u2019euros), l\u2019Espagne (930 millions d\u2019euros), la Pologne (700 millions d\u2019euros), la Su\u00e8de (370 millions d\u2019euros), la Belgique (320 millions d\u2019euros) et l\u2019Autriche (280 millions d\u2019euros). Ce top dix repr\u00e9sente 80% des d\u00e9penses en produits promotionnels en Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une enqu\u00eate men\u00e9e par PSI (Promotional Product Services Institute) a r\u00e9v\u00e9l\u00e9 qu\u2019en 2018, les entreprises en Europe ont investi un montant de 15 milliards d\u2019euros dans les articles promotionnels et cadeaux d\u2019affaires. Les d\u00e9penses les plus importantes ont \u00e9t\u00e9 r\u00e9alis\u00e9es en Allemagne\u00a0et se chiffrent \u00e0 3,15 milliards d\u2019euros. Les pays suivants composent le top dix en termes d\u2019investissements en product media\u00a0: l\u2019Allemagne (3,15 milliards d\u2019euros), le Royaume-Uni (1,57 milliards d\u2019euros), la France (1,50 milliards d\u2019euros), [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/europe-15-milliards-deuros-depenses-en-product-media\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":25360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/25341"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=25341"}],"version-history":[{"count":2,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/25341\/revisions"}],"predecessor-version":[{"id":25362,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/25341\/revisions\/25362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/25360"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=25341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=25341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=25341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}