{"id":5449,"date":"2017-03-24T00:00:00","date_gmt":"2017-03-24T00:00:00","guid":{"rendered":"https:\/\/promz.be\/coca-cola-colruyt-et-tui-decrochent-les-best-brands-awards\/"},"modified":"2018-06-05T10:52:02","modified_gmt":"2018-06-05T10:52:02","slug":"coca-cola-colruyt-et-tui-decrochent-les-best-brands-awards","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/coca-cola-colruyt-et-tui-decrochent-les-best-brands-awards\/","title":{"rendered":"Coca-Cola, Colruyt et Tui d\u00e9crochent les Best Brands Awards"},"content":{"rendered":"<p><strong>Coca-Cola, Colruyt et Tui sont les grands gagnants des Best Brands Awards, une initiative de Serviceplan. Coca-Cola a remport\u00e9 l\u2019award \u00ab Best Product Brand \u00bb; Colruyt celui de \u00ab Best Corporate Brand \u00bb et Tui celui de \u00ab Best Digital Brand \u00bb. <\/strong><!--more--><\/p>\n<p>Les prix ont \u00e9t\u00e9 d\u00e9cern\u00e9s sur la base d\u2019une \u00e9tude multimarques et multisectorielle organis\u00e9e par GfK aupr\u00e8s de 3.500 m\u00e9nages. 300 marques ont fait l\u2019objet de l\u2019\u00e9tude. Serviceplan a notamment fait savoir que \u00ab &#8230;.la mesure tient compte de toutes les expressions communicatives des marques, donc \u00e9galement en termes de promotions. Mais des questions sp\u00e9cifiques \u00e0 ce sujet n\u2019ont pas \u00e9t\u00e9 pos\u00e9es dans l\u2019\u00e9tude. \u00bb<\/p>\n<p>Coca-Cola a remport\u00e9 l\u2019award non seulement parce que la marque poss\u00e8de une position solide sur le march\u00e9 mais d\u00e9croche \u00e9galement des scores \u00e9lev\u00e9s en mati\u00e8re \u00ab d\u2019exp\u00e9rience de marque positive et m\u00e9morable \u00bb. Colruyt Group est parvenu \u00e0 se diff\u00e9rencier d\u2019autres soci\u00e9t\u00e9s et est l\u2019entreprise la plus sympathique de Belgique. Les clients s\u2019identifient fortement \u00e0 la soci\u00e9t\u00e9. Tui pour sa part a d\u00e9croch\u00e9 le prix sur la base du score \u00e9lev\u00e9 au niveau \u00ab des exp\u00e9riences sur mesure \u00bb propos\u00e9es \u00e0 ses clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola, Colruyt et Tui sont les grands gagnants des Best Brands Awards, une initiative de Serviceplan. Coca-Cola a remport\u00e9 l\u2019award \u00ab Best Product Brand \u00bb; Colruyt celui de \u00ab Best Corporate Brand \u00bb et Tui celui de \u00ab Best Digital Brand \u00bb. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/coca-cola-colruyt-et-tui-decrochent-les-best-brands-awards\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":1233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5449"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"predecessor-version":[{"id":11132,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5449\/revisions\/11132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/1233"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}