{"id":5499,"date":"2017-06-16T00:00:00","date_gmt":"2017-06-16T00:00:00","guid":{"rendered":"https:\/\/promz.be\/usa-21-milliards-dollars-consacres-aux-product-media\/"},"modified":"2018-06-05T10:51:50","modified_gmt":"2018-06-05T10:51:50","slug":"usa-21-milliards-dollars-consacres-aux-product-media","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/usa-21-milliards-dollars-consacres-aux-product-media\/","title":{"rendered":"USA : 21 milliards de dollars consacr\u00e9s aux product media"},"content":{"rendered":"<p><strong>Le chiffre d\u2019affaires r\u00e9alis\u00e9 en 2016 dans le secteur des product media aux Etats-Unis a atteint un record de 21,3 milliards de dollars. C\u2019est ce qui ressort de donn\u00e9es \u00e9manant de la Promotional Products Association International  &#8211; PPAI am\u00e9ricaine.<\/strong><!--more--><\/p>\n<p>La PPAI pr\u00e9cise que la croissance du chiffre d\u2019affaires s\u2019est amorc\u00e9e en 2010 d\u00e9j\u00e0 apr\u00e8s un recul durant l\u2019ann\u00e9e 2009. Une augmentation de 2,4% a \u00e9t\u00e9 enregistr\u00e9e en 2016 par rapport \u00e0 2015. Ce pourcentage \u00e9tait cependant l\u00e9g\u00e8rement inf\u00e9rieur \u00e0 celui de l\u2019ann\u00e9e 2015 en comparaison avec 2014 (3,8%). La croissance la plus importante en mati\u00e8re de vente a \u00e9t\u00e9 r\u00e9alis\u00e9e par les distributeurs de plus petite taille. Les grands distributeurs pour leur part ont not\u00e9 des scores moins bons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le chiffre d\u2019affaires r\u00e9alis\u00e9 en 2016 dans le secteur des product media aux Etats-Unis a atteint un record de 21,3 milliards de dollars. C\u2019est ce qui ressort de donn\u00e9es \u00e9manant de la Promotional Products Association International &#8211; PPAI am\u00e9ricaine. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/usa-21-milliards-dollars-consacres-aux-product-media\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":1504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5499"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"predecessor-version":[{"id":11081,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5499\/revisions\/11081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/1504"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}