{"id":5522,"date":"2017-07-14T00:00:00","date_gmt":"2017-07-14T00:00:00","guid":{"rendered":"https:\/\/promz.be\/les-vetements-product-medium-le-plus-utilise-aux-usa\/"},"modified":"2018-06-05T10:51:45","modified_gmt":"2018-06-05T10:51:45","slug":"les-vetements-product-medium-le-plus-utilise-aux-usa","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/les-vetements-product-medium-le-plus-utilise-aux-usa\/","title":{"rendered":"Les v\u00eatements, product medium le plus utilis\u00e9 aux USA"},"content":{"rendered":"<p><strong>En 2016, les v\u00eatements (\u00ab wearables \u00bb) ont repr\u00e9sent\u00e9 la plus grande cat\u00e9gorie de produits promotionnels achet\u00e9s par les entreprises aux \u00c9tats-Unis. Plus d\u2019un tiers des ventes (34,3%) concernaient en effet ce groupe. Il s\u2019agit de T-shirts, sweat-shirts, \u00e9charpes, cravates et chaussures.<\/strong><!--more--><\/p>\n<p>Le \u00ab drinkware \u00bb (bouteilles, mugs, gobelets) occupait la deuxi\u00e8me place avec une part de ventes de 9,5%. Il \u00e9tait suivi par les sacs (8,3%) et les instruments d\u2019\u00e9criture (7,7%). Venaient ensuite les produits informatiques (4,8%) et les accessoires \u00e9lectroniques (2,2%). En 2016, les product media ont principalement \u00e9t\u00e9 utilis\u00e9s aux Etats-Unis en vue d\u2019accro\u00eetre la notori\u00e9t\u00e9 de la marque. C\u2019\u00e9tait en effet le cas pour 14% des ventes de product media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2016, les v\u00eatements (\u00ab wearables \u00bb) ont repr\u00e9sent\u00e9 la plus grande cat\u00e9gorie de produits promotionnels achet\u00e9s par les entreprises aux \u00c9tats-Unis. Plus d\u2019un tiers des ventes (34,3%) concernaient en effet ce groupe. Il s\u2019agit de T-shirts, sweat-shirts, \u00e9charpes, cravates et chaussures. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/les-vetements-product-medium-le-plus-utilise-aux-usa\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":1596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5522"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"predecessor-version":[{"id":11059,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5522\/revisions\/11059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}