{"id":5584,"date":"2017-10-11T00:00:00","date_gmt":"2017-10-11T00:00:00","guid":{"rendered":"https:\/\/promz.be\/la-qualite-importe-pour-les-acheteurs-product-media\/"},"modified":"2018-06-05T10:50:52","modified_gmt":"2018-06-05T10:50:52","slug":"la-qualite-importe-pour-les-acheteurs-product-media","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/la-qualite-importe-pour-les-acheteurs-product-media\/","title":{"rendered":"La qualit\u00e9 importe pour les acheteurs de product media"},"content":{"rendered":"<p><strong>Une \u00e9tude men\u00e9e aux Etats-Unis a d\u00e9montr\u00e9 que les acheteurs de produits promotionnels accordent de l\u2019importance \u00e0 la qualit\u00e9 des produits et au type d\u2019article promotionnel lors de leur d\u00e9cision d\u2019achat. Pour 73% d\u2019entre eux, la qualit\u00e9 \u00e9tait importante. 63% t\u00e9moignaient de l\u2019int\u00e9r\u00eat envers le type.<\/strong><\/p>\n<p>Les co\u00fbts des product media \u00e9taient d\u00e9terminants pour 55% des acheteurs. 33% d\u2019entre eux ont donn\u00e9 la pr\u00e9f\u00e9rence \u00e0 des produits durables (respectueux de l\u2019environnement principalement) et 25% ont \u00e9galement d\u00e9cid\u00e9 sur la base de la satisfaction \u00e0 des prescriptions d\u00e9termin\u00e9es en mati\u00e8re de s\u00e9curit\u00e9 (compliance).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude men\u00e9e aux Etats-Unis a d\u00e9montr\u00e9 que les acheteurs de produits promotionnels accordent de l\u2019importance \u00e0 la qualit\u00e9 des produits et au type d\u2019article promotionnel lors de leur d\u00e9cision d\u2019achat. Pour 73% d\u2019entre eux, la qualit\u00e9 \u00e9tait importante. 63% t\u00e9moignaient de l\u2019int\u00e9r\u00eat envers le type. Les co\u00fbts des product media \u00e9taient d\u00e9terminants pour 55% des acheteurs. 33% d\u2019entre eux ont donn\u00e9 la pr\u00e9f\u00e9rence \u00e0 des produits durables (respectueux de l\u2019environnement principalement) et 25% ont [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/la-qualite-importe-pour-les-acheteurs-product-media\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":1842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5584"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=5584"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5584\/revisions"}],"predecessor-version":[{"id":10997,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5584\/revisions\/10997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/1842"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=5584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=5584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=5584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}