{"id":5643,"date":"2018-01-05T00:00:00","date_gmt":"2018-01-05T00:00:00","guid":{"rendered":"https:\/\/promz.be\/le-terme-marketing-lannee-ai\/"},"modified":"2018-06-05T10:50:33","modified_gmt":"2018-06-05T10:50:33","slug":"le-terme-marketing-lannee-ai","status":"publish","type":"post","link":"https:\/\/promz.be\/fr\/le-terme-marketing-lannee-ai\/","title":{"rendered":"Le terme marketing de l\u2019ann\u00e9e : AI"},"content":{"rendered":"<p>L\u2019ANA (Association Am\u00e9ricaine des Publicitaires Nationaux) a proclam\u00e9 le terme \u00ab\u00a0artificial intelligence\u00a0\u00bb (AI) comme terme marketing de l\u2019ann\u00e9e 2017.<\/p>\n<h2>Investissements strat\u00e9giques<\/h2>\n<p>Les membres de l\u2019ANA ont pu d\u00e9terminer leur choix sur base d\u2019une liste de termes propos\u00e9s par l\u2019ANA. \u00ab\u00a0L\u2019Artificial Intelligence\u00a0\u00bb est utilis\u00e9e dans le domaine des v\u00e9hicules autonomes, du \u00ab\u00a0cognitive computing\u00a0\u00bb et des assistants digitaux \u00e0 reconnaissance vocale. Les donn\u00e9es r\u00e9colt\u00e9es par Tata Consultancy d\u00e9montrent, qu\u2019aux Etats-Unis, 90% des entreprises actives dans les secteurs de l\u2019\u00e9nergie, de la high tech, de l\u2019automobile, des t\u00e9l\u00e9communications et de la vente au d\u00e9tail utilisent d\u00e9j\u00e0 \u00ab\u00a0l\u2019Artificial Intelligence\u00a0\u00bb. \u00ab\u00a0L\u2019AI\u00a0\u00bb est \u00e9galement consid\u00e9r\u00e9e comme l\u2019un des investissements technologiques les plus strat\u00e9giques pour les soci\u00e9t\u00e9s en 2018.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ANA (Association Am\u00e9ricaine des Publicitaires Nationaux) a proclam\u00e9 le terme \u00ab\u00a0artificial intelligence\u00a0\u00bb (AI) comme terme marketing de l\u2019ann\u00e9e 2017. Investissements strat\u00e9giques Les membres de l\u2019ANA ont pu d\u00e9terminer leur choix sur base d\u2019une liste de termes propos\u00e9s par l\u2019ANA. \u00ab\u00a0L\u2019Artificial Intelligence\u00a0\u00bb est utilis\u00e9e dans le domaine des v\u00e9hicules autonomes, du \u00ab\u00a0cognitive computing\u00a0\u00bb et des assistants digitaux \u00e0 reconnaissance vocale. Les donn\u00e9es r\u00e9colt\u00e9es par Tata Consultancy d\u00e9montrent, qu\u2019aux Etats-Unis, 90% des entreprises actives dans les secteurs [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/fr\/le-terme-marketing-lannee-ai\/\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":2093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[3645,3646],"_links":{"self":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5643"}],"collection":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/comments?post=5643"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5643\/revisions"}],"predecessor-version":[{"id":10938,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/posts\/5643\/revisions\/10938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media\/2093"}],"wp:attachment":[{"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/media?parent=5643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/categories?post=5643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/fr\/wp-json\/wp\/v2\/tags?post=5643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}