1.0PromZ.behttps://promz.be/nl/Redactie / Rédactionhttps://promz.be/nl/author/promzbe/Naar ‘Point of Site’-promo? - PromZ.berich600338<blockquote class="wp-embedded-content" data-secret="MICVBclcKf"><a href="https://promz.be/nl/naar-point-site-promo/">Naar ‘Point of Site’-promo?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://promz.be/nl/naar-point-site-promo/embed/#?secret=MICVBclcKf" width="600" height="338" title="“Naar ‘Point of Site’-promo?” — PromZ.be" data-secret="MICVBclcKf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://promz.be/wp-content/uploads/2020/02/Naar-Point-of-Site-promo.jpg750500Verandert de communicatie rond promoties in de komende jaren onder invloed van e-commerce? Wellicht wel en komt er naast point-of-sale-promo ook ‘point of site’-promo. Immers: e-commerce neemt nog altijd toe, echter in combinatie met retailbezoek. Waar nu nog veel promo op de winkelvloer is, zal er meer promo op de site komen, deels om klanten aan te sporen te kopen, deels om hen in de winkel te krijgen. Cijfers uit het Verenigd Koninkrijk – trendsetter [...]Lees verder...