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https://promz.be/wp-content/uploads/2018/10/Product-media-doorbreken-de-clutter.png750500Tijdens een video-interview in het kader van de Amerikaanse Advertising Week benadrukte de voorzitter en ceo van de Promotional Products Association International, Paul Bellantone, de kracht van product media. “We weten dat promotionele producten de clutter (in reclame) doorbreken,” zei hij tegen Josh Golden, voorzitter en uitgever van Advertising Age. Bellantone zei dat consumenten proberen klassieke reclame te mijden. Promotionele producten zorgen er daarentegen voor dat een merk in de handen komt van iemand die [...]Lees verder...