{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/nl\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/nl\/author\/promzbe\/","title":"Loyalty-programma\u2019s: data basis voor succes - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MKpKKXPvE7\"><a href=\"https:\/\/promz.be\/nl\/loyalty-programmas-data-basis-succes\/\">Loyalty-programma\u2019s: data basis voor succes<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/nl\/loyalty-programmas-data-basis-succes\/embed\/#?secret=MKpKKXPvE7\" width=\"600\" height=\"338\" title=\"&#8220;Loyalty-programma\u2019s: data basis voor succes&#8221; &#8212; PromZ.be\" data-secret=\"MKpKKXPvE7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2018\/08\/Loyalty-programmas-data-basis-voor-succes.png","thumbnail_width":750,"thumbnail_height":500,"description":"Volgens eMarketer.com hebben bedrijven die een getrouwheidsprogramma\u2019s opgezet hebben, moeite om de deelnemers eraan \u2018vast te houden\u2019. Punten, \u2018miles\u2019 en gratis verzending zijn niet voldoende om klanten te binden. Een onderzoek van Bond Brand Loyalty toonde aan dat minder dan de helft van deelnemers aan loyalty-programma\u2019s tevreden zijn. Een succesvol getrouwheidsprogramma draait rond data. De punten en miles zijn interessant om consumenten te overtuigen in een programma in te stappen, maar houden de klanten in [...]Lees verder..."}