{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/nl\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/nl\/author\/promzbe\/","title":"Van online naar fysieke retail - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IZBzr7flPZ\"><a href=\"https:\/\/promz.be\/nl\/online-naar-fysieke-retail\/\">Van online naar fysieke retail<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/nl\/online-naar-fysieke-retail\/embed\/#?secret=IZBzr7flPZ\" width=\"600\" height=\"338\" title=\"&#8220;Van online naar fysieke retail&#8221; &#8212; PromZ.be\" data-secret=\"IZBzr7flPZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2019\/10\/Van-online-naar-fysieke-retail.jpg","thumbnail_width":750,"thumbnail_height":500,"description":"Amerikaanse direct-to-consumer (D2C) merken beperken hun activiteiten niet meer alleen tot de online-omgeving maar zetten ook vestigingen op in de \u2018fysieke\u2019 wereld. Dat is een manier om meer merkbekendheid te cre\u00ebren. En in een fysieke omgeving zijn er zo ook kansen voor promotionele artikelen (die immers \u00e9\u00e9n van de weinige tastbare reclamemedia zijn). Uit het recent gepubliceerde rapport \u2018Direct-to-Consumer Brands 2019: How Digital Natives Are Disrupting Traditional Brands and Retailers\u2019 blijkt dat die D2C-merken experimenteren [...]Lees verder..."}