{"version":"1.0","provider_name":"PromZ.be","provider_url":"https:\/\/promz.be\/nl\/","author_name":"Redactie \/ R\u00e9daction","author_url":"https:\/\/promz.be\/nl\/author\/promzbe\/","title":"Product media opvallend afwezig in media-studies - PromZ.be","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LDK1xDIXme\"><a href=\"https:\/\/promz.be\/nl\/product-media-opvallend-afwezig-media-studies\/\">Product media opvallend afwezig in media-studies<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/promz.be\/nl\/product-media-opvallend-afwezig-media-studies\/embed\/#?secret=LDK1xDIXme\" width=\"600\" height=\"338\" title=\"&#8220;Product media opvallend afwezig in media-studies&#8221; &#8212; PromZ.be\" data-secret=\"LDK1xDIXme\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/promz.be\/wp-content\/uploads\/2019\/04\/Toekomst-van-product-media-is-rooskleurig-maar-met-uitdagingen.png","thumbnail_width":750,"thumbnail_height":500,"description":"Product media (promotionele artikelen en business gifts) zijn opvallend afwezig in media-studies. Dat is de conclusie als je media-onderzoek bekijkt. Onlangs kwamen mediabureau Space en de Unie van Belgische Adverteerders met onderzoek naar buiten respectievelijk over de media-investeringen en over \u2018re-evaluating media\u2019. In beide studies kwamen product media niet voor. Dat is gedeeltelijk te verklaren door het ontbreken van \u2018harde\u2019 cijfers over de sector. De investeringen in klassieke media worden gemeten door Nielsen en door [...]Lees verder..."}