{"id":24312,"date":"2019-07-24T09:00:34","date_gmt":"2019-07-24T07:00:34","guid":{"rendered":"https:\/\/promz.be\/?p=24312"},"modified":"2019-07-24T16:23:38","modified_gmt":"2019-07-24T14:23:38","slug":"shells-prijswinnende-promotie","status":"publish","type":"post","link":"https:\/\/promz.be\/nl\/shells-prijswinnende-promotie\/","title":{"rendered":"Shell\u2019s prijswinnende promotie"},"content":{"rendered":"<p>De BPMA (British Promotional Merchandise Association) heeft bij de BPMA-Awards de promotie-campagne van Shell uitgeroepen tot de \u2018Marketing Campaign of the Year\u2019. Shell zette product media in om de verkoop en awareness van Shell V Power te vergroten.<\/p>\n<h2>Spaarcampagne<\/h2>\n<p>Shell zette daarvoor een spaarcampagne op. De klanten konden sparen voor speciale VEX Space explorers. Daarnaast waren er communicatie-uitingen in de media om de spaarcampagne te ondersteunen. De campagne liep eerst in Indonesi\u00eb in 2017 en werd een jaar laten ook in China gevoerd. Shell werkte hiervoor samen met het Britse Innovation 1st en bewees met de campagne de kracht van goed gekozen promotionele producten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De BPMA (British Promotional Merchandise Association) heeft bij de BPMA-Awards de promotie-campagne van Shell uitgeroepen tot de \u2018Marketing Campaign of the Year\u2019. Shell zette product media in om de verkoop en awareness van Shell V Power te vergroten. Spaarcampagne Shell zette daarvoor een spaarcampagne op. De klanten konden sparen voor speciale VEX Space explorers. Daarnaast waren er communicatie-uitingen in de media om de spaarcampagne te ondersteunen. De campagne liep eerst in Indonesi\u00eb in 2017 en [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/nl\/shells-prijswinnende-promotie\/\">Lees verder&#8230;<\/a><\/p>\n","protected":false},"author":10,"featured_media":24338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts\/24312"}],"collection":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/comments?post=24312"}],"version-history":[{"count":4,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts\/24312\/revisions"}],"predecessor-version":[{"id":24324,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts\/24312\/revisions\/24324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/media\/24338"}],"wp:attachment":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/media?parent=24312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/categories?post=24312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/tags?post=24312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}