{"id":5087,"date":"2017-07-14T00:00:00","date_gmt":"2017-07-14T00:00:00","guid":{"rendered":"https:\/\/promz.be\/usa-kleding-meest-ingezette-product-medium\/"},"modified":"2018-06-05T10:16:52","modified_gmt":"2018-06-05T10:16:52","slug":"usa-kleding-meest-ingezette-product-medium","status":"publish","type":"post","link":"https:\/\/promz.be\/nl\/usa-kleding-meest-ingezette-product-medium\/","title":{"rendered":"USA: kleding meest ingezette product medium"},"content":{"rendered":"<p><strong>In de Verenigde Staten was in 2016 kleding (\u2018wearables\u2019) de grootste categorie van promotionele producten die door bedrijven aangekocht zijn. Meer dan \u00e9\u00e9nderde van de verkopen (34,3%) hadden op die categorie betrekking. Het gaat om T-shirts, sweaters, sjaals, dassen en ook schoeisel.<\/strong><!--more--><\/p>\n<p>\u2018Drinkware\u2019 (flessen, mugs, bekers) nam de tweede plaats in met een aandeel van 9,5% in de verkopen, gevolgd door tassen (8,3%) en schrijfinstrumenten (7,7%). Computerproducten kwamen op 4,8% en elektronische accessoires op 2,2%. Product media werden in 2016 in de VS vooral ingezet voor merkbekendheid. In 14% van de verkopen van product media was dat het doel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de Verenigde Staten was in 2016 kleding (\u2018wearables\u2019) de grootste categorie van promotionele producten die door bedrijven aangekocht zijn. Meer dan \u00e9\u00e9nderde van de verkopen (34,3%) hadden op die categorie betrekking. Het gaat om T-shirts, sweaters, sjaals, dassen en ook schoeisel. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promz.be\/nl\/usa-kleding-meest-ingezette-product-medium\/\">Lees verder&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":1596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts\/5087"}],"collection":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/comments?post=5087"}],"version-history":[{"count":1,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts\/5087\/revisions"}],"predecessor-version":[{"id":10400,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/posts\/5087\/revisions\/10400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/media?parent=5087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/categories?post=5087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promz.be\/nl\/wp-json\/wp\/v2\/tags?post=5087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}